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ÆVRI, Aeilus Value Research Institute

Kids

The Most Important Thing in the World

A little picture book about what truly matters: money, kindness, learning and the light of value that lives inside each of us.

The Most Important Thing in the World

A fox, a squirrel and a chick sit on a rock by the sea at night and look at a glowing rainbow light in the sky.

A little story about what truly matters

What do you think is the most important thing in the world?

A squirrel with an acorn, a chick with a gold coin and a fox with a flower and a book.

Some people think the most important thing is money

A sad little fox leans on a big white bag with one gold coin.

But money, all by itself, doesn’t feel anything.

When your Mom hugs you

A mother fox hugs her little fox.

that isn’t money

When you listen to your favorite music

A happy chick in big headphones, with music notes around.

the world feels brighter

When you learn something new

A squirrel reads a book, and three light bulbs glow above its head.

your value grows

You can create value

A little fox gives a teddy bear to another fox.

Every single day

When you do something kind

A squirrel and a fox pass a glowing light to each other.

the light passes on

If we argue or break something

A broken doll lies on the floor next to a dim light bulb.

there is less light

You can say sorry. You can fix things.

A fox sews the doll back together, and the light bulb shines again.

And the light will shine again

The more you learn and understand

A fox, a chick and a squirrel stand together and smile.

the more light you can create

Money helps us exchange value

A gold coin in the middle, with arrows to a book, an ice cream, ice skates and a present.

But by itself, it is not the most important thing

The most important thing in the world

A squirrel, a chick and a fox hold up a big glowing ball of light together.

is the ability to create value

And this light

A squirrel, a chick and a fox, each with a small light glowing in their chest.

lives inside you

About this book

Story by Victor Bolshakov, founder of ÆVRI, who explores how value is created, exchanged and grown in systems, organisations and human life. This is his first children’s story, written to help young readers see that the most important things in life cannot be measured only in money.

Illustrations by Kristina Bolshakova, created with imagination and heart.

The English edition is published as an e-book: The Most Important Thing in the World on Lulu, ISBN 9781291783087.

Talk about it together

  • What is the most important thing in the world for you?
  • What did you do today that made someone’s day a little brighter?
  • What new thing would you like to learn next?

The printed edition as PDF: English, Русский.

Written by the Aeilus Value Research Institute. This is an explanatory material, not peer-reviewed research.

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